The 30-seconds pitch
Elevator pitching is a concise and persuasive method of presenting your idea or product in a limited time frame, often less than a minute.
A successful elevator pitch captures your audience's attention, conveys your unique value proposition, and leaves a memorable impression, increasing the likelihood of further interest and engagement.
Some tips on how to develop an elevator pitch
Identify and define your core message:
Since you only have a very short time to convey your message, you need to identify the core message you want to convey in your pitch.
What is the main idea or concept that you want your audience to take away from your presentation? This will help you to structure your narrative around a central theme.
Keep it brief:
An elevator pitch should be short and concise, ideally no longer than 30 seconds. Practice your pitch until you can deliver it in a clear and confident manner without rambling or getting side-tracked.
Tailor your pitch to your audience:
Adapt your pitch to your listener's needs and interests. Research the company or organisation you are pitching to and tailor your message accordingly.
Start with a hook:
The first few seconds of your elevator pitch are crucial, so start with a hook that grabs your listener's attention. This could be a surprising fact, an intriguing question, or a personal anecdote.
Identify your unique selling proposition:
Identify the key benefits or unique qualities that set you apart from other students. What skills, experiences, or achievements do you have that make you stand out?
Focus on benefits, not just features:
Instead of just listing your skills or qualifications, focus on the benefits that you can provide to the company or organisation. What problems can you solve, or what opportunities can you create?
Use concrete examples:
Use specific examples and stories to illustrate your points and make your pitch more memorable. This can help to create an emotional connection with your listener.
Practice, practice, practice:
Practice your pitch in front of a mirror, with friends or family, or even record yourself and watch it back. This can help you identify improvement areas and build confidence in your delivery.
Be authentic:
Finally, be yourself and let your personality shine through. People are more likely to remember and connect with someone who is genuine and authentic.
One is not enough
Having more than one elevator pitch can be beneficial as it allows you to adapt to different contexts and audiences and provides flexibility and practice in communicating your message effectively.