Iterate to perfection

Iterative prototyping and user testing enable continuous refinement of product design, ensuring an optimal balance between user needs, functionality, and usability.

This cyclical process facilitates learning from user feedback, leading to more successful, user-centric products with a higher likelihood of market success.

Iterating based on feedback and user testing


  • Review, categorise and analyse user feedback received from testing

  • Determine and prioritise critical issues based on severity and frequency. feedback

  • Set goals for the next iteration based on feedback.

  • Brainstorm potential solutions for identified issues

  • Update the prototype with the necessary changes.

  • Test the updated prototype with new users for feedback.

  • Repeat (Iterate) the process of prioritising feedback, defining goals, brainstorming solutions, prototyping improvements, and testing with users.

  • Embrace flexibility and be open to changing the prototype based on feedback.

  • Continue to improve the prototype until it meets the users' needs and expectations.